To match the brand DNA of Pinkoi, which emphasize on lifestyle and original design goods, we filmed in various places with historical values in Hong Kong.
By doing so, we established a connection between local brands and audience.
Campaign Goals
How we helped?
Promote Hong Kong indie designer brands to the youth market
Launched an integrated and multi-channel marketing campaign to build awareness among the youth.
Convert young audience with lead generation and mobile app instalation.
The young generation rarely knows any traditional rooted in Hong Kong. We collaborated with over 100 influencers from different background and invited them to talk about their childhood stories in relevance with our client's brand. We successfully visualized the unique old culture of Hong Kong and enhanced public acknowledgement.
Steps of cooperation
How we work with our customers
Drag
01
Communication
Discuss with our customers that which type of influencers are suitable for the company image and objective.
02
Marketing Strategy with Innovative Thinking
Appropriate selection and discuss the flow to enhance the effectiveness of awareness.
03
Action and Review
Review the effectiveness of impressions, engagement and the market reaction.