JobsDB Social Branding Campaign

social brand refresh | social media management | content marketing | influencer marketing | advertising


JobsDB is the industry-leading brand in the job-seeking market across Southeast Asia, including China and Hong Kong. To transpose to from a traditional job portal to a social brand, they started a refresh campaign.

Campaign Goals

How we helped?

Refresh brand image through social media campaign, video production and influencer marketing.

Grow and attract audience from the young generation (18-35 years old)

Direct traffic to Jobsdb job portal, and increase no. of users.

Content Marketing

We tailor-made over 100 branded contents for social media, including motion graphic design, and produced adhesive yet practical content for young job seekers.
% increase in share of voice (IG)

Influencer Marketing


To virally promote the brand’s theme #JobsThatMatter, our client launched 4 sets of face-detection AR filters for Instagram users to generate thematic content.

We collaborated with more than 20 well-known influencers such as 熊仔頭@FHproduction and JessicaChan@試當真 who work in various industry to incorporate daily entertainment into workplace.

Play Video


In the modern era, people no longer need to find passionate jobs in an offline context. We promoted our client’s major campaign “Virtual Carrer Fair” by launching a series of adhesive social content and colloborating with numerous influencers.