social brand refresh | social media management | content marketing | influencer marketing | advertising
JobsDB is the industry-leading brand in the job-seeking market across Southeast Asia, including China and Hong Kong. To transpose to from a traditional job portal to a social brand, they started a refresh campaign.
To virally promote the brand’s theme #JobsThatMatter, our client launched 4 sets of face-detection AR filters for Instagram users to generate thematic content.
We collaborated with more than 20 well-known influencers such as 熊仔頭@FHproduction and JessicaChan@試當真 who work in various industry to incorporate daily entertainment into workplace.
In the modern era, people no longer need to find passionate jobs in an offline context. We promoted our client’s major campaign “Virtual Carrer Fair” by launching a series of adhesive social content and colloborating with numerous influencers.