Pinkoi HK Youth Market Penetration

youth and college | influencer marketing | content marketing | lead generation


Pinkoi is Asia's leading online marketplace for original design goods, digital creations and workshop experiences.

The platform continuously brings Asian designer brands to the international market,
while creating a high quality design lifestyle ecosystem.

Campaign Goals

How we helped?

Promote Hong Kong indie designer brands to the youth market

Launched an integrated and multi-channel marketing campaign to build awareness among the youth.

Convert young audience with lead generation and mobile app instalation.

Brand Alignment

To match the brand DNA of Pinkoi, which emphasize on lifestyle and original design goods, we filmed in various places with historical values in Hong Kong.

By doing so, we established a connection between local brands and audience.

Influencer Marketing

The young generation rarely knows any traditional rooted in Hong Kong. We collaborated with over 100 influencers from different background and invited them to talk about their childhood stories in relevance with our client's brand. We successfully visualized the unique old culture of Hong Kong and enhanced public acknowledgement.